Why BBNaija 2019 to Hold in Nigeria – Multi-Choice Explains

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Why BBNaija 2019 to Hold in Nigeria – Multi-Choice Explains.

Recall that the previous Big Brother Naija season 1, 2 and 3 were held in South Africa which raise lots of eyebrow from citizens and some government officials including sponsors, but the 2019 Big Brother Naija 2019 show is to hold in Nigeria for the first time. Multi-Choice stated the reasons why the Big Brother Naija is holding in Nigeria.

Following several reactions by fans of the show, the Chief Customer Officer of Multichoice, Martin Mabutho, has explained the reason for the change. In a recent interview, Mabutho, revealed that the reason is to attract more investments. He also revealed that the prize money for the 4th edition of the show will be more than N45 million which will be bigger that what previous winners went home with.

Below are Excerpts from the Multi-Choice interview:

Why did Multichoice decide to bring the show to Nigeria?

“It made sense that we bring it here. The first one we did was See Gobe, and Double Wahala last year eclipsed See Gobe …it was completely flawless. Now at that state we said there’s no doubt that bringing the show to Nigeria would be the right decision. It would be worth the investment and it’s exciting for us. Corporate Nigeria and sponsors have latched onto it in a big way so in my view, it’s going to be bigger than all the shows we have ever done.”

How is the selection process for housemates carried out?

“I’m not on the selection panel but for this year, the mixture of different individuals will determine the final number that will go into the house.”

Will there ever be a female host this time?

“We had two hosts for the first one Big Brother Nigeria – Michelle Dede and Olisa Adibua. So let’s see what happens with this one.”

Will there bigger prize money this season?

“I can put it this way – I can’t say about the prize money but the total value of the grand prize will exceed N45m.”

The 2018 season of the show was tagged Double Wahala and Nigeria’s Pilot, Miracle, emerged as the winner. Controversial housemate, Cee-C took second place while former banker Tobi came third.

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